When it’s time to run video ads through your DSP, which format will you choose, and why? What videos are most likely to get the highest return for your client’s KPIs? How can you optimize campaigns for better performance? The…
Walled garden social platforms like Facebook, Twitter, and Google paved the way for in-feed native ads and normalized them for the modern consumer. Bringing their own audiences, inventory and data, walled gardens initially fulfilled advertisers’ needs, but that also came…
Branded content is an advertiser’s dream. When done well, branded content is a journalistic jewel that encapsulates the elements of great storytelling while showcasing your brand’s value. It’s twice as memorable as display, and known to drive consumer recall of…
In a online climate of information overload, few things matter more to brands than capturing consumer attention. But how can brands penetrate advertising noise and get that attention? This was the main problem facing a popular CPG brand who wanted…
TripleLift, the world’s largest native advertising platform, is proud to announce that we have been awarded the 100% Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal. This award is an indication that we have implemented the necessary measures to meet…
In our last blog, we spoke about the benefits of starting your holiday native advertising strategy early. Now, we’re showing you how to create the most visually captivating ads that attract attention and clicks. Beautiful, effective ads are just a…
When most people think of the holidays, they consider the months of November and December. But when it comes to holiday shopping, many consumers don’t necessarily follow that timeline. Studies show that 54% of shoppers start before Thanksgiving and continue throughout…
TripleLift, the world’s largest native advertising platform became the first native advertising platform to receive the IAB UK Gold Standard accreditation. Launched last October, the Gold Standard has three simple but fundamental aims – to reduce ad fraud, to improve…
TripleLift is pioneering technology that enables premium programmers to monetize their OTT audiences with novel “in-content” formats that align with consumer preferences and can be inserted programmatically.
TripleLift, the world’s largest native advertising platform, continues to expand its global presence with the addition of Florian Hanke, Senior Sales Director DACH. As the company’s first German hire working out of Berlin, Florian will be handling all Demand partner…
