Navigating Native

Native Advertising Takes Center Stage at IAB Leadership Meeting

February 11, 2015

The 8th IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” got off to an exciting start as Randall Rothenberg, President and CEO at IAB, presented the 6 most critical issues facing the industry. At the top of the list…

5 Ways to Deflate Your Native Advertising Strategy

January 30, 2015

It’s Super Bowl weekend, and that means a football themed native advertising story. It would be too easy to use euphemisms like “how to score a touchdown with native” or “winning tactics from the native playbook”. Instead, we’ll talk about…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

Ad Tech Shines on Forbes List of Most Promising Companies

January 22, 2015

By Michael Goldberg Yesterday Forbes released its annual list of America’s Most Promising Companies. I’m proud to say TripleLift made the list – joining 100 of the fastest growing, privately owned companies that are changing the face of business. Not…

6 Predictions for Native Advertising in 2015

January 8, 2015

It’s a New Year and time for us to dust off the crystal ball and gaze into the year to come for native advertising. While 2014 was certainly a pinnacle year for native, what will 2015 hold in store…

2015: The Year of Mobile? Finally?

January 7, 2015

By Michael Goldberg We’ve heard it for almost a decade. Each New Year brought the same statement from the advertising industry. “This is the year of mobile.” But it never happened. Despite consumers spending more time on their mobile devices…

2014: The Year Native Went Mainstream

December 19, 2014

By Michael Goldberg There’s no stopping native advertising. It continues to be at the center of discussion for advertisers and publishers alike. As projections for native ad spend continue to grow, I think we’ll look back at 2014 as the…

Debunking the Myth that Native Cannot Be Programmatic

December 15, 2014

By Michael Goldberg The idea that programmatic marketing and native advertising can be combined, on the surface, seems like an oxymoron. Programmatic is designed for large scale, automated media buying, while native is so custom, each buy must require manual…

The 2015 State of Native Advertising – Trends & Insights

December 10, 2014

By Michael Goldberg Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising…