Understanding the Always Connected Era For most of us, a mobile device isn’t just something we use, it’s an extension of ourselves. Mobile devices are now the official source for wake-up calls, weather predicting, navigating to your destination, fulfilling immediate…
TripleLift recently interviewed Erin Mulrooney and Michelle Wimmer of Dish Network. The brand brought programmatic in-house, opening up doors in creative and strategic opportunities. It also brought challenges, from building a strong team to setting the right expectations. In our…
We’re excited to reveal TripleLift’s very first Native Awards — a celebration of the best native advertising campaigns of 2018. Each year, brands and agencies up the ante in their advertising, taking advantage of new native formats, developing out-of-the box…
We’re excited to announce that TripleLift has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles for Brand Safety by Audit Bureau of Circulations (ABC). ABC has a dual role: as the UK’s Joint Industry Currency…
When it’s time to run video ads through your DSP, which format will you choose, and why? What videos are most likely to get the highest return for your client’s KPIs? How can you optimize campaigns for better performance? The…
Walled garden social platforms like Facebook, Twitter, and Google paved the way for in-feed native ads and normalized them for the modern consumer. Bringing their own audiences, inventory and data, walled gardens initially fulfilled advertisers’ needs, but that also came…
In a online climate of information overload, few things matter more to brands than capturing consumer attention. But how can brands penetrate advertising noise and get that attention? This was the main problem facing a popular CPG brand who wanted…
TripleLift, the world’s largest native advertising platform, is proud to announce that we have been awarded the 100% Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal. This award is an indication that we have implemented the necessary measures to meet…
In our last blog, we spoke about the benefits of starting your holiday native advertising strategy early. Now, we’re showing you how to create the most visually captivating ads that attract attention and clicks. Beautiful, effective ads are just a…
When most people think of the holidays, they consider the months of November and December. But when it comes to holiday shopping, many consumers don’t necessarily follow that timeline. Studies show that 54% of shoppers start before Thanksgiving and continue throughout…
