The 2016 Election season was intense from any vantage point, and things were moving particularly swiftly in advertising. At the height of the action, Intermarkets, with a heavy focus on the political advertising ecosystem, was shopping for a header bidding…
In just four short years, native advertising will be poised to take the lion’s share of display advertising budgets. The upward trend comes as advertisers are experiencing for themselves the performance and branding benefits of native advertising. In order to satiate their growing…
Today, we launched native video with our partner The Trade Desk. As investment in video continues to rise, we are excited to enable advertisers to easily add native video to their digital media plan through The Trade Desk’s platform and are…
Apex Brings Server-Side Header Bidding to Native TripleLift delivers technologies that drive success for publishers through consumer-centric ad experiences. Premium publishers are focused on monetizing their high-value native ad inventory with branded content, in-feed native ads, outstream and more. Apex is…
Unbundled Advertiser Assets at Scale Next to necessity, design is what motivates what we do and consume. It is evident in most decisions we make. Design is why you are wearing those clothes. Design is why you are carrying that…
The Dominance of Facebook and Google You’ve read this already. It was probably all over your newsfeed before Facebook changed its algorithm to more favorably promote content posted by your friends and family. But here it is (again): In the…
