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Category: Press Release

Home Archive by Category "Press Release"
TRIPLELIFT ENTERS AUSTRALIA AND NEW ZEALAND Native Programmatic

TripleLift Enters Australia and New Zealand

March 20, 2019sandra manzanaresAustralia, Native Programmatic, New Zealand

TripleLift, the world’s largest native advertising platform, has announced the opening of an office in Sydney, Australia, which will service clients across the Asia Pacific region. The team will be led by Country Manager Kevin Delie, an early TripleLift employee…

TripleLift Adheres to IAB UK New Initiative ‘Transparency FAQs’

TripleLift Gives Buyers Confidence by Adhering to IAB UK New Initiative ‘Transparency FAQs’

February 26, 2019TimBrand Safety, IAB UK Transparency FAQs

TripleLift, the world’s largest native advertising platform, echoes its advocacy for IAB UK enterprises by becoming one of the very first native advertising companies to be listed under its Transparency FAQs initiative. Back in August 2018, TripleLift received its IAB…

TripleLift Names Leading Product Executive Andrew Eifler as SVP

TripleLift Names Leading Product Executive Andrew Eifler as SVP

January 9, 2019sandra manzanaresAndrew Eifler, Announcement, Press Release

Doubles down on innovating for user-centric monetization in OTT   TripleLift today announced via MediaPost Andrew Eifler’s appointment as senior vice president of product. In this role, Eifler will spearhead TripleLift’s expansion beyond native programmatic into platforms and environments where…

White Ops & TripleLift Partnership

May 21, 2018Mallory Ortizadfraud, Partnership, programmaticadvertising, whiteops

Earlier this month our team announced that in partnership with White Ops, TripleLift would become the first native exchange to offer third-party verified pre-bid fraud prevention, across all of our inventory. This partnership allows TripleLift to leverage White Ops’s MediaGuard,…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

April 17, 2018Tim

Recruits Rubicon Project, Hearst Digital Media and Publishers Clearing House executives TripleLift, the world’s largest native advertising platform, is expanding its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded…

A Look into Why The Trade Desk Doubled Down on Native Advertising

March 15, 2018Tim

According to eMarketer, US native display ad spending will rise 27.9% to $28.4 billion in 2018. While we can assume that this increase in spending is in large-part due to an industry-wide shift towards less intrusive advertising, we wanted to…

A PASSPORT TO CONSENTWORLD

February 15, 2018Tim

Get in touch and let’s talk about GDPR: Twitter: @tl_johnstoneman John Stoneman is General Manager, Europe for TripleLift – the leading programmatic platform for native advertising. He likes privacy regulations. Honestly. If you park the fear, uncertainty and doubt surrounding…

CONSENTING AD-ULTS

February 7, 2018Tim

Get in touch and let’s talk about GDPR: Twitter: @tl_johnstoneman John Stoneman is General Manager, Europe for TripleLift – the leading programmatic platform for native advertising. He likes privacy regulations. Honestly. As we accelerate down this headlong rollercoaster ride towards…

TripleLift and AdRoll Are Partnering to Help Brands Drive Successful Performance Through Native Ads

December 6, 2017partners@triplelift.com

TripleLift, the industry’s largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift’s premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer…

TripleLift & Tabmo partner to fuel the growth of Native on Mobile

October 4, 2017partners@triplelift.comad, ads, advertising, mobile, native, Native advertising, programmatic

TripleLift, the industry’s largest comscore ranked native advertising company, announced today a strategic partnership with Tabmo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with TabMo allows Triplelift to offer…

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