Picture this: An intimate gathering of 50 leaders in advertising and marketing, sharing their insights and strategies in a non-competitive setting. Sounds like a dream, right? Brand Innovators makes it a reality, hosting Marketing Innovation sessions for leaders to share…
This post originally appeared on MediaPost on February 6, 2019. By Ari Lewine There are now over 400 direct-to-consumer (DTC) brands that have collectively raised $3 billion in capital since 2012, according to an Inc. article. These DTC brands have…
There’s no doubt that we’re on the cusp of significant technological changes. At CES 2019, 5G, Augmented Reality, Autonomous Vehicles, Artificial Intelligence and IoT took center stage, signaling a drastic shift that will take place in consumers’ daily lives. But…
TripleLift is pioneering technology that enables premium programmers to monetize their OTT audiences with novel “in-content” formats that align with consumer preferences and can be inserted programmatically.
TripleLift combines our native expertise with Drawbridge’s cross-device intelligence to enhance advertising capabilities and deliver new native options for brand and agencies within Drawbridge’s cross-device platform. This integration enables Drawbridge to now offer display, mobile web, and app environments with…
In 2015 Google launched Accelerated Mobile Pages dramatically changing mobile advertising across the board. Buyers, Publishers, and Consumers were all pleased with this industry shift towards quicker page load times for ads on the mobile web. TripleLift was quick to…
Today, we launched native video with our partner The Trade Desk. As investment in video continues to rise, we are excited to enable advertisers to easily add native video to their digital media plan through The Trade Desk’s platform and are…
Unbundled Advertiser Assets at Scale Next to necessity, design is what motivates what we do and consume. It is evident in most decisions we make. Design is why you are wearing those clothes. Design is why you are carrying that…
Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
The mother of all spring holidays is Mother’s Day – historically the third-largest retail holiday of the year. No surprise, we all love our mothers, and last year consumers spent $20 billion to show just how much. According to new…
