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A/B Testing With Images Versus Words

February 24, 2015Yusef Lai-WaltersA/B, ad tech, ads, advertising, agencies, analytics, Branding, digital advertising, digital marketing, Digital Media, image analysis, images, measurements, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, testing, Visual Advertising, visual web

It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…

3 Key Elements That Makes a Native Ad Actually Native

February 19, 2015Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, Digital Media, display advertising, marketing, mobile, native, native ads, Native advertising, nativeadvertising, programmatic, triplelift

The buzz around native advertising is showing no signs of slowing down. It remains entrenched in the headlines, from discussions about how it can be made programmatic, to how traditional print publications are integrating native elements into their tool chest,…

Print Taking a Page From The Digital Playbook

February 13, 2015Timad tech, ads, advertising, Digital Media, marketing, native, native ads, Native advertising, print, programmatic, publishers, publishing, RTB

Everyone said print is dead. Despite dwindling circulation numbers as readers rely on desktop, mobile and tablet devices to consume media, print is taking a page from digital to try and stay afloat. This week Time Inc. announced that it…

Native Advertising Takes Center Stage at IAB Leadership Meeting

February 11, 2015Timad tech, ads, advertising, agencies, Annual, brand marketing, Branding, content marketing, digital marketing, Digital Media, display advertising, guidelines, iab, insights, Leadership, Meeting, native, native ads, Native advertising, nativeadvertising, online, online advertising, research, UK

The 8th IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” got off to an exciting start as Randall Rothenberg, President and CEO at IAB, presented the 6 most critical issues facing the industry. At the top of the list…

5 Ways to Deflate Your Native Advertising Strategy

January 30, 2015Timad tech, ads, advertising, agencies, analogies, brand marketing, Branding, content marketing, deflate, digital advertising, digital marketing, Digital Media, display advertising, football, gate, marketing, native, native ads, nativeadvertising, online advertising, research, Super Bowl, triplelift, Visual Advertising

It’s Super Bowl weekend, and that means a football themed native advertising story. It would be too easy to use euphemisms like “how to score a touchdown with native” or “winning tactics from the native playbook”. Instead, we’ll talk about…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

Ad Tech Shines on Forbes List of Most Promising Companies

January 22, 2015Timad tech, ads, advertising, digital advertising, digital marketing, Digital Media, email marketing, Forbes, marketing, native, native ads, Native advertising, nativeadvertising, online advertising, programmatic, RTB, survey, technology, viewability

By Michael Goldberg Yesterday Forbes released its annual list of America’s Most Promising Companies. I’m proud to say TripleLift made the list – joining 100 of the fastest growing, privately owned companies that are changing the face of business. Not…

6 Predictions for Native Advertising in 2015

January 8, 2015Tim2015, ad tech, ads, advertising, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, insights, marketing, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, opinions, predictions, programmatic, publishers, Social media

It’s a New Year and time for us to dust off the crystal ball and gaze into the year to come for native advertising. While 2014 was certainly a pinnacle year for native, what will 2015 hold in store…

2015: The Year of Mobile? Finally?

January 7, 2015Timad tech, ads, advertising, agencies, banners, brand marketing, digital marketing, Digital Media, display advertising, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research

By Michael Goldberg We’ve heard it for almost a decade. Each New Year brought the same statement from the advertising industry. “This is the year of mobile.” But it never happened. Despite consumers spending more time on their mobile devices…

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