By Michael Goldberg There’s no stopping native advertising. It continues to be at the center of discussion for advertisers and publishers alike. As projections for native ad spend continue to grow, I think we’ll look back at 2014 as the…
By Michael Goldberg The idea that programmatic marketing and native advertising can be combined, on the surface, seems like an oxymoron. Programmatic is designed for large scale, automated media buying, while native is so custom, each buy must require manual…
By Michael Goldberg Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising…
By Michael Goldberg Blame it on the weather, or the turkey hangover, but consumers did not race to stores as much as they have had in the past. Don’t worry; they still shopped. They just did their purchasing on their…
By Michael Goldberg It has been said that native advertising and programmatic media buying could not coexist. Native, which by definition is custom and unique to its surroundings, is often thought of as the antithesis of programmatic, which is automated…
By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving? Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…
By Michael Goldberg As much positive buzz as native advertising has received, it has an identity problem. Marketers are not quite sure what it is. Is it display? Content? Mobile? The answer is simple; it’s all of the above. Native…
By Michael Goldberg Native advertising is no longer simply a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native will become a sound investment that is here to stay. Spending…
By Michael Goldberg I just read a terrific piece penned by the founder of the Content Marketing Institute, Joe Pulizzi, in which he stalwartly explains the differences between native advertising and content marketing. This is probably the most sound and…
By Michael Goldberg When done right, native advertising can be a beautiful thing. It’s a form of advertising that consumers don’t mind. A recent study by the IAB with Edelman Berland, surveyed over 5,000 consumers and found that in-feed, sponsored content was…
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