TripleLift, the industry’s largest comscore ranked native advertising company, announced today a strategic partnership with Tabmo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with TabMo allows Triplelift to offer…
TripleLift combines our native expertise with Drawbridge’s cross-device intelligence to enhance advertising capabilities and deliver new native options for brand and agencies within Drawbridge’s cross-device platform. This integration enables Drawbridge to now offer display, mobile web, and app environments with…
The Dominance of Facebook and Google You’ve read this already. It was probably all over your newsfeed before Facebook changed its algorithm to more favorably promote content posted by your friends and family. But here it is (again): In the…
Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
The mother of all spring holidays is Mother’s Day – historically the third-largest retail holiday of the year. No surprise, we all love our mothers, and last year consumers spent $20 billion to show just how much. According to new…
Not to sound like a broken record, but native programmatic is no April Fool’s Day joke – it’s the real deal. At this very moment, marketers are transacting on native ad campaigns in real time across the web. According to…
Despite reliance on digital for direct response campaigns, some marketers see it as an opportunity for branding; so much so that it will make up a majority of their digital advertising spend. Branding-focused ads will be the number one priority…
Over the summer, the IAB and Edelman surveyed over 5,000 consumers to get their opinions on native advertising. According to the results, relevant and meaningful in-feed, sponsored content that tells a story was the most important factor for making an…
Last week we discussed the benefits of performing A/B tests on images versus testing different variations of the ad copy. This week we’ll share how one brand benefited from examining the most engaging images to drive maximum engagement and inform…
It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…
