Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
The mother of all spring holidays is Mother’s Day – historically the third-largest retail holiday of the year. No surprise, we all love our mothers, and last year consumers spent $20 billion to show just how much. According to new…
Despite reliance on digital for direct response campaigns, some marketers see it as an opportunity for branding; so much so that it will make up a majority of their digital advertising spend. Branding-focused ads will be the number one priority…
It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…
The buzz around native advertising is showing no signs of slowing down. It remains entrenched in the headlines, from discussions about how it can be made programmatic, to how traditional print publications are integrating native elements into their tool chest,…
By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…
