Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
Last week we discussed the benefits of performing A/B tests on images versus testing different variations of the ad copy. This week we’ll share how one brand benefited from examining the most engaging images to drive maximum engagement and inform…
It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…
