By Michael Goldberg We’ve heard it for almost a decade. Each New Year brought the same statement from the advertising industry. “This is the year of mobile.” But it never happened. Despite consumers spending more time on their mobile devices…
By Michael Goldberg Blame it on the weather, or the turkey hangover, but consumers did not race to stores as much as they have had in the past. Don’t worry; they still shopped. They just did their purchasing on their…
By Michael Goldberg Native advertising is no longer simply a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native will become a sound investment that is here to stay. Spending…
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