By Michael Goldberg It has been said that native advertising and programmatic media buying could not coexist. Native, which by definition is custom and unique to its surroundings, is often thought of as the antithesis of programmatic, which is automated…
By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving? Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…
By Michael Goldberg As much positive buzz as native advertising has received, it has an identity problem. Marketers are not quite sure what it is. Is it display? Content? Mobile? The answer is simple; it’s all of the above. Native…
By Michael Goldberg When done right, native advertising can be a beautiful thing. It’s a form of advertising that consumers don’t mind. A recent study by the IAB with Edelman Berland, surveyed over 5,000 consumers and found that in-feed, sponsored content was…
By Michael Goldberg Native advertising has proven to be a great way for brands to interact with consumers. The ability to offer contextually relevant information while seamlessly assimilating the message within the form and function of a website has made…
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