digital advertising

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

Ad Tech Shines on Forbes List of Most Promising Companies

January 22, 2015Timad tech, ads, advertising, digital advertising, digital marketing, Digital Media, email marketing, Forbes, marketing, native, native ads, Native advertising, nativeadvertising, online advertising, programmatic, RTB, survey, technology, viewability

By Michael Goldberg Yesterday Forbes released its annual list of America’s Most Promising Companies. I’m proud to say TripleLift made the list – joining 100 of the fastest growing, privately owned companies that are changing the face of business. Not…

6 Predictions for Native Advertising in 2015

January 8, 2015Tim2015, ad tech, ads, advertising, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, insights, marketing, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, opinions, predictions, programmatic, publishers, Social media

It’s a New Year and time for us to dust off the crystal ball and gaze into the year to come for native advertising. While 2014 was certainly a pinnacle year for native, what will 2015 hold in store…

2014: The Year Native Went Mainstream

December 19, 2014Tim2014, 2015, ad tech, AdExchanger, ads, advertising, agencies, brand marketing, content marketing, digital advertising, digital marketing, Digital Media, display advertising, marketing, native, native ads, Native advertising, nativeadvertising, research

By Michael Goldberg There’s no stopping native advertising. It continues to be at the center of discussion for advertisers and publishers alike. As projections for native ad spend continue to grow, I think we’ll look back at 2014 as the…

The 2015 State of Native Advertising – Trends & Insights

December 10, 2014Timad tech, ads, advertising, agencies, analytics, brand marketing, content marketing, digital advertising, digital marketing, Digital Media, iab, mobile, native, native ads, Native advertising, nativeadvertising, online, online advertising, research, triplelift, Visual Advertising, visual web

By Michael Goldberg Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising…

It’s Going to Be a Holly Jolly Mobile Holiday

December 9, 2014Timads, advertising, banners, Black Friday. Cyber, digital advertising, digital marketing, Digital Media, display advertising, holidays, marketing, mobile, Monday, native, native ads, Native advertising, online, research, shopping

By Michael Goldberg Blame it on the weather, or the turkey hangover, but consumers did not race to stores as much as they have had in the past. Don’t worry; they still shopped. They just did their purchasing on their…

Native Programmatic is Real and Now

December 1, 2014Timad tech, ads, advertising, Branding, digital advertising, digital marketing, Digital Media, direct, display advertising, marketing, native, native ads, Native advertising, nativeadvertising, news, online advertising, programmatic, response, RTB

By Michael Goldberg It has been said that native advertising and programmatic media buying could not coexist. Native, which by definition is custom and unique to its surroundings, is often thought of as the antithesis of programmatic, which is automated…

5 Reasons to Give Thanks for Native Advertising

November 25, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, in-feed, marketing, mobile, native, Native advertising, nativeadvertising, online advertising, programmatic, publishers, research, thanksgiving

By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving? Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…

Native Advertising Has Many Tools

November 18, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, Digital Media, display advertising, in-feed, media, mobile, native, native ads, Native advertising, online, online advertising

By Michael Goldberg As much positive buzz as native advertising has received, it has an identity problem. Marketers are not quite sure what it is. Is it display? Content? Mobile? The answer is simple; it’s all of the above. Native…

Tag: digital advertising