Tag: google

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Google Chrome Ad Blocker Changes: What Does it Mean for Premium Publishers?

March 8, 2018Dana BistanyAd Blocker, Chrome, Coalition for Better Ads, google

Michael Lehman is VP of Supply, North America for TripleLift – the leading programmatic platform for native advertising. Adblocker adoption has been on the rise for a few years, creating considerable operational and revenue challenges for publishers. However, Chrome’s new…

Easily Scale Native Beyond Facebook

August 8, 2016jskolnickads, advertising, Custom, facebook, google, native, native ads, Native advertising, Native Programmatic, nativeprogrammatic, Scale

The Dominance of Facebook and Google You’ve read this already. It was probably all over your newsfeed before Facebook changed its algorithm to more favorably promote content posted by your friends and family. But here it is (again): In the…