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TripleLift Receives IAB UK Gold Standard Certification

August 17, 2018Dana Bistanyiab, IAB Gold Standard, IAB UK, native, Native advertising

TripleLift, the world’s largest native advertising platform became the first native advertising platform to receive the IAB UK Gold Standard accreditation. Launched last October, the Gold Standard has three simple but fundamental aims – to reduce ad fraud, to improve…

Another Study Shows Consumers Prefer Native

March 5, 2015Timad tech, ads, advertising, digital advertising, digital marketing, Digital Media, display advertising, iab, images, in-feed, marketing, native, native ads, Native advertising, nativeadvertising, OAP, online, research

Over the summer, the IAB and Edelman surveyed over 5,000 consumers to get their opinions on native advertising. According to the results, relevant and meaningful in-feed, sponsored content that tells a story was the most important factor for making an…

Native Advertising Takes Center Stage at IAB Leadership Meeting

February 11, 2015Timad tech, ads, advertising, agencies, Annual, brand marketing, Branding, content marketing, digital marketing, Digital Media, display advertising, guidelines, iab, insights, Leadership, Meeting, native, native ads, Native advertising, nativeadvertising, online, online advertising, research, UK

The 8th IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” got off to an exciting start as Randall Rothenberg, President and CEO at IAB, presented the 6 most critical issues facing the industry. At the top of the list…

The 2015 State of Native Advertising – Trends & Insights

December 10, 2014Timad tech, ads, advertising, agencies, analytics, brand marketing, content marketing, digital advertising, digital marketing, Digital Media, iab, mobile, native, native ads, Native advertising, nativeadvertising, online, online advertising, research, triplelift, Visual Advertising, visual web

By Michael Goldberg Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising…

Tag: iab

TripleLift Receives IAB UK Gold Standard Certification

Another Study Shows Consumers Prefer Native

Native Advertising Takes Center Stage at IAB Leadership Meeting

The 2015 State of Native Advertising – Trends & Insights