image analysis

A/B TESTING WITH IMAGES VERSUS WORDS PART II

March 3, 2015Timad tech, ads, advertising, analytics, brand marketing, Branding, content marketing, digital marketing, Digital Media, display advertising, image analysis, images, insights, measurements, native, native ads, Native advertising, nativeadvertising, research, Sponsored Images, Visual Advertising, visual web

Last week we discussed the benefits of performing A/B tests on images versus testing different variations of the ad copy. This week we’ll share how one brand benefited from examining the most engaging images to drive maximum engagement and inform…

A/B Testing With Images Versus Words

February 24, 2015Yusef Lai-WaltersA/B, ad tech, ads, advertising, agencies, analytics, Branding, digital advertising, digital marketing, Digital Media, image analysis, images, measurements, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, testing, Visual Advertising, visual web

It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

Tag: image analysis

A/B TESTING WITH IMAGES VERSUS WORDS PART II

A/B Testing With Images Versus Words

Q4’s Most Engaging Native Advertising Images