in-feed

Scotch-Brite™ Shines Light on the Use of Native for CPG Brands

March 23, 2015Timad tech, ads, advertising, agencies, brand marketing, Branding, case, content marketing, CPG, digital advertising, digital marketing, Digital Media, display advertising, images, in-feed, insights, marketing, native, native ads, Native advertising, nativeadvertising, online advertising, study, triplelift, Visual Advertising, visual web

Despite reliance on digital for direct response campaigns, some marketers see it as an opportunity for branding; so much so that it will make up a majority of their digital advertising spend. Branding-focused ads will be the number one priority…

Another Study Shows Consumers Prefer Native

March 5, 2015Timad tech, ads, advertising, digital advertising, digital marketing, Digital Media, display advertising, iab, images, in-feed, marketing, native, native ads, Native advertising, nativeadvertising, OAP, online, research

Over the summer, the IAB and Edelman surveyed over 5,000 consumers to get their opinions on native advertising. According to the results, relevant and meaningful in-feed, sponsored content that tells a story was the most important factor for making an…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

2015: The Year of Mobile? Finally?

January 7, 2015Timad tech, ads, advertising, agencies, banners, brand marketing, digital marketing, Digital Media, display advertising, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research

By Michael Goldberg We’ve heard it for almost a decade. Each New Year brought the same statement from the advertising industry. “This is the year of mobile.” But it never happened. Despite consumers spending more time on their mobile devices…

5 Reasons to Give Thanks for Native Advertising

November 25, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, in-feed, marketing, mobile, native, Native advertising, nativeadvertising, online advertising, programmatic, publishers, research, thanksgiving

By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving? Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…

Native Advertising Has Many Tools

November 18, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, Digital Media, display advertising, in-feed, media, mobile, native, native ads, Native advertising, online, online advertising

By Michael Goldberg As much positive buzz as native advertising has received, it has an identity problem. Marketers are not quite sure what it is. Is it display? Content? Mobile? The answer is simple; it’s all of the above. Native…

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