Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
Despite reliance on digital for direct response campaigns, some marketers see it as an opportunity for branding; so much so that it will make up a majority of their digital advertising spend. Branding-focused ads will be the number one priority…
Last week we discussed the benefits of performing A/B tests on images versus testing different variations of the ad copy. This week we’ll share how one brand benefited from examining the most engaging images to drive maximum engagement and inform…
By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…
It’s a New Year and time for us to dust off the crystal ball and gaze into the year to come for native advertising. While 2014 was certainly a pinnacle year for native, what will 2015 hold in store…
