TripleLift, the world’s largest native advertising platform became the first native advertising platform to receive the IAB UK Gold Standard accreditation. Launched last October, the Gold Standard has three simple but fundamental aims – to reduce ad fraud, to improve…
This year the advertising industry has been experiencing a heavy shift in data usage and user privacy regulations. It is no surprise that this shift has been a challenge for many companies to keep up with. TripleLift has always maintained…
TripleLift, the industry’s largest comscore ranked native advertising company, announced today a strategic partnership with Tabmo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with TabMo allows Triplelift to offer…
TripleLift combines our native expertise with Drawbridge’s cross-device intelligence to enhance advertising capabilities and deliver new native options for brand and agencies within Drawbridge’s cross-device platform. This integration enables Drawbridge to now offer display, mobile web, and app environments with…
In 2015 Google launched Accelerated Mobile Pages dramatically changing mobile advertising across the board. Buyers, Publishers, and Consumers were all pleased with this industry shift towards quicker page load times for ads on the mobile web. TripleLift was quick to…
The Dominance of Facebook and Google You’ve read this already. It was probably all over your newsfeed before Facebook changed its algorithm to more favorably promote content posted by your friends and family. But here it is (again): In the…
Native advertising has a measurement problem. While the industry seems to have finally come closer to agreeing on what defines a native ad, there remains uncertainty on how to best measure success. According to a recent survey conducted by…
The mother of all spring holidays is Mother’s Day – historically the third-largest retail holiday of the year. No surprise, we all love our mothers, and last year consumers spent $20 billion to show just how much. According to new…
Not to sound like a broken record, but native programmatic is no April Fool’s Day joke – it’s the real deal. At this very moment, marketers are transacting on native ad campaigns in real time across the web. According to…
Programmatic media buying is showing no signs of slowing down. Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. And while mobile and video are spearheading growth, native programmatic is gaining steam. So much…
