programmatic

Debunking the Myth that Native Cannot Be Programmatic

December 15, 2014Timad tech, ads, advertising, brand marketing, digital marketing, Digital Media, MediaMath, native, native ads, Native advertising, nativeadvertising, programmatic, RTB

By Michael Goldberg The idea that programmatic marketing and native advertising can be combined, on the surface, seems like an oxymoron. Programmatic is designed for large scale, automated media buying, while native is so custom, each buy must require manual…

Native Programmatic is Real and Now

December 1, 2014Timad tech, ads, advertising, Branding, digital advertising, digital marketing, Digital Media, direct, display advertising, marketing, native, native ads, Native advertising, nativeadvertising, news, online advertising, programmatic, response, RTB

By Michael Goldberg It has been said that native advertising and programmatic media buying could not coexist. Native, which by definition is custom and unique to its surroundings, is often thought of as the antithesis of programmatic, which is automated…

5 Reasons to Give Thanks for Native Advertising

November 25, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, in-feed, marketing, mobile, native, Native advertising, nativeadvertising, online advertising, programmatic, publishers, research, thanksgiving

By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving? Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…

Tag: programmatic

Debunking the Myth that Native Cannot Be Programmatic

Native Programmatic is Real and Now

5 Reasons to Give Thanks for Native Advertising