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Tag: publishers

Home Posts Tagged "publishers"

How Intermarkets Drove Success with TripleLift Header Bidding

June 17, 2017jskolnickcase study, header bidding, publishers

The 2016 Election season was intense from any vantage point, and things were moving particularly swiftly in advertising. At the height of the action, Intermarkets, with a heavy focus on the political advertising ecosystem, was shopping for a header bidding…

Print Taking a Page From The Digital Playbook

February 13, 2015Timad tech, ads, advertising, Digital Media, marketing, native, native ads, Native advertising, print, programmatic, publishers, publishing, RTB

Everyone said print is dead.  Despite dwindling circulation numbers as readers rely on desktop, mobile and tablet devices to consume media, print is taking a page from digital to try and stay afloat. This week Time Inc. announced that it…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher.  Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

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6 Predictions for Native Advertising in 2015

January 8, 2015Tim2015, ad tech, ads, advertising, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, insights, marketing, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, opinions, predictions, programmatic, publishers, Social media

  It’s a New Year and time for us to dust off the crystal ball and gaze into the year to come for native advertising.  While 2014 was certainly a pinnacle year for native, what will 2015 hold in store…

5 Reasons to Give Thanks for Native Advertising

November 25, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, in-feed, marketing, mobile, native, Native advertising, nativeadvertising, online advertising, programmatic, publishers, research, thanksgiving

By Michael Goldberg What better time to think about all of the things we’re thankful for than Thanksgiving?  Whether you sit on the advertising side of the table or the publisher side, there has never been a better time to…

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