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Leveraging Native Programmatic as the Way to Mom’s Heart

April 15, 2015Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, holidays, marketing, Mother's Day, native, native ads, Native advertising, nativeadvertising, online, programmatic, research, RTB, seasonality

The mother of all spring holidays is Mother’s Day – historically the third-largest retail holiday of the year. No surprise, we all love our mothers, and last year consumers spent $20 billion to show just how much. According to new…

No Foolin’: Native Programmatic is Here and Now

April 1, 2015Yusef Lai-Waltersad tech, ads, advertising, digital advertising, Digital Media, marketing, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, programmatic, research, RTB, triplelift

Not to sound like a broken record, but native programmatic is no April Fool’s Day joke – it’s the real deal. At this very moment, marketers are transacting on native ad campaigns in real time across the web. According to…

Native Programmatic Gets Nod for Digital Trading Award

March 31, 2015Timad tech, ads, awards, digital, Digital Media, native, native ads, Native advertising, nativeadvertising, programmatic, RTB, the drum, trading

Programmatic media buying is showing no signs of slowing down. Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. And while mobile and video are spearheading growth, native programmatic is gaining steam. So much…

Print Taking a Page From The Digital Playbook

February 13, 2015Timad tech, ads, advertising, Digital Media, marketing, native, native ads, Native advertising, print, programmatic, publishers, publishing, RTB

Everyone said print is dead. Despite dwindling circulation numbers as readers rely on desktop, mobile and tablet devices to consume media, print is taking a page from digital to try and stay afloat. This week Time Inc. announced that it…

Ad Tech Shines on Forbes List of Most Promising Companies

January 22, 2015Timad tech, ads, advertising, digital advertising, digital marketing, Digital Media, email marketing, Forbes, marketing, native, native ads, Native advertising, nativeadvertising, online advertising, programmatic, RTB, survey, technology, viewability

By Michael Goldberg Yesterday Forbes released its annual list of America’s Most Promising Companies. I’m proud to say TripleLift made the list – joining 100 of the fastest growing, privately owned companies that are changing the face of business. Not…

Debunking the Myth that Native Cannot Be Programmatic

December 15, 2014Timad tech, ads, advertising, brand marketing, digital marketing, Digital Media, MediaMath, native, native ads, Native advertising, nativeadvertising, programmatic, RTB

By Michael Goldberg The idea that programmatic marketing and native advertising can be combined, on the surface, seems like an oxymoron. Programmatic is designed for large scale, automated media buying, while native is so custom, each buy must require manual…

Native Programmatic is Real and Now

December 1, 2014Timad tech, ads, advertising, Branding, digital advertising, digital marketing, Digital Media, direct, display advertising, marketing, native, native ads, Native advertising, nativeadvertising, news, online advertising, programmatic, response, RTB

By Michael Goldberg It has been said that native advertising and programmatic media buying could not coexist. Native, which by definition is custom and unique to its surroundings, is often thought of as the antithesis of programmatic, which is automated…

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