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A/B TESTING WITH IMAGES VERSUS WORDS PART II

March 3, 2015Timad tech, ads, advertising, analytics, brand marketing, Branding, content marketing, digital marketing, Digital Media, display advertising, image analysis, images, insights, measurements, native, native ads, Native advertising, nativeadvertising, research, Sponsored Images, Visual Advertising, visual web

Last week we discussed the benefits of performing A/B tests on images versus testing different variations of the ad copy. This week we’ll share how one brand benefited from examining the most engaging images to drive maximum engagement and inform…

A/B Testing With Images Versus Words

February 24, 2015Yusef Lai-WaltersA/B, ad tech, ads, advertising, agencies, analytics, Branding, digital advertising, digital marketing, Digital Media, image analysis, images, measurements, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, testing, Visual Advertising, visual web

It’s been commonplace for marketers to apply A/B testing to identify changes that will increase or maximize engagement or interest with a particular piece of marketing or advertising. As the name implies, two versions of advertising (A and B) are…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher. Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday. One of the things marketers can agree upon…

Investment in Native Advertising Continues to Soar

November 13, 2014Timad tech, ads, advertising, agencies, analytics, banners, brand marketing, content marketing, digital advertising, digital marketing, Digital Media, display advertising, images, native, native ads, Native advertising, nativeadvertising, online, research, Social media, Sponsored Images

By Michael Goldberg Native advertising is no longer simply a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native will become a sound investment that is here to stay. Spending…

5 Scary Native Advertising Mistakes

October 29, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, halloween, images, marketing, native, native ads, Native advertising, nativeadvertising, online, Sponsored Images, tips, triplelift

By Michael Goldberg When done right, native advertising can be a beautiful thing. It’s a form of advertising that consumers don’t mind. A recent study by the IAB with Edelman Berland, surveyed over 5,000 consumers and found that in-feed, sponsored content was…

Turn User Generated Content Into Native Ads

October 28, 2014Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, images, marketing, mobile, native, native ads, Native advertising, online, online advertising, research, Sponsored Images, UGC, user generated content, Visual Advertising, visual web

By Michael Goldberg Native advertising has proven to be a great way for brands to interact with consumers. The ability to offer contextually relevant information while seamlessly assimilating the message within the form and function of a website has made…

Q3’s Most Engaging Native Advertising Images

October 27, 2014Timad tech, ads, advertising, agencies, analytics, content marketing, digital advertising, digital marketing, Digital Media, display advertising, images, marketing, mobile, native, native ads, Native advertising, online, research, Sponsored Images, Visual Advertising, visual web

By Michael Goldberg Visuals have become the new language online. Thanks to the massive adoption of technology like smartphones, images represent an easier and faster way to communicate. Brands have quickly recognized this as an opportunity to engage today’s busy…

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