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Tag: triplelift

Home Posts Tagged "triplelift"

No Foolin’: Native Programmatic is Here and Now

April 1, 2015Yusef Lai-Waltersad tech, ads, advertising, digital advertising, Digital Media, marketing, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, programmatic, research, RTB, triplelift

Not to sound like a broken record, but native programmatic is no April Fool’s Day joke – it’s the real deal.  At this very moment, marketers are transacting on native ad campaigns in real time across the web.  According to…

Scotch-Brite Native Ads TripleLift

Scotch-Brite™ Shines Light on the Use of Native for CPG Brands

March 23, 2015Timad tech, ads, advertising, agencies, brand marketing, Branding, case, content marketing, CPG, digital advertising, digital marketing, Digital Media, display advertising, images, in-feed, insights, marketing, native, native ads, Native advertising, nativeadvertising, online advertising, study, triplelift, Visual Advertising, visual web

Despite reliance on digital for direct response campaigns, some marketers see it as an opportunity for branding; so much so that it will make up a majority of their digital advertising spend.  Branding-focused ads will be the number one priority…

Location, Location, Location

3 Key Elements That Makes a Native Ad Actually Native

February 19, 2015Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, Digital Media, display advertising, marketing, mobile, native, native ads, Native advertising, nativeadvertising, programmatic, triplelift

The buzz around native advertising is showing no signs of slowing down.   It remains entrenched in the headlines, from discussions about how it can be made programmatic, to how traditional print publications are integrating native elements into their tool chest,…

5 Ways to Deflate Your Native Advertising Strategy

January 30, 2015Timad tech, ads, advertising, agencies, analogies, brand marketing, Branding, content marketing, deflate, digital advertising, digital marketing, Digital Media, display advertising, football, gate, marketing, native, native ads, nativeadvertising, online advertising, research, Super Bowl, triplelift, Visual Advertising

It’s Super Bowl weekend, and that means a football themed native advertising story.  It would be too easy to use euphemisms like “how to score a touchdown with native” or “winning tactics from the native playbook”.   Instead, we’ll talk about…

Macheesmo Wins Visual Web Award for Design Excellence

January 28, 2015Timads, advertisers, advertising, agencies, award, awards, design, digital advertising, Digital Media, honors, images, in-feed, insights, layout, marketing, media, native, native ads, Native advertising, nativeadvertising, online, online advertising, publishers, Sponsored Images, triplelift, Visual Advertising, visual web, web, websites, winners

By Michael Goldberg More than ever before, website design plays a critical role in the success of today’s digital publisher.  Not only does it affect whether a visitor decides to stay and consume the content, the site’s layout is one…

Q4’s Most Engaging Native Advertising Images

January 26, 2015Timad tech, ads, advertising, agencies, analytics, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, image analysis, imageindex, images, in-feed, mobile, native, native ads, Native advertising, nativeadvertising, online advertising, research, Sponsored Images, triplelift, Visual Advertising, visual web

  By Michael Goldberg With a record-breaking holiday shopping season behind us, advertisers can now evaluate what worked – or didn’t, as they start to plan for the next big retail holiday.  One of the things marketers can agree upon…

The 2015 State of Native Advertising – Trends & Insights

December 10, 2014Timad tech, ads, advertising, agencies, analytics, brand marketing, content marketing, digital advertising, digital marketing, Digital Media, iab, mobile, native, native ads, Native advertising, nativeadvertising, online, online advertising, research, triplelift, Visual Advertising, visual web

By Michael Goldberg Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising…

5 Scary Native Advertising Mistakes

October 29, 2014Timad tech, ads, advertising, agencies, brand marketing, Branding, content marketing, digital advertising, digital marketing, Digital Media, display advertising, halloween, images, marketing, native, native ads, Native advertising, nativeadvertising, online, Sponsored Images, tips, triplelift

By Michael Goldberg When done right, native advertising can be a beautiful thing.  It’s a form of advertising that consumers don’t mind. A recent study by the IAB with Edelman Berland, surveyed over 5,000 consumers and found that in-feed, sponsored content was…

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